Until the beginning of the 21st century people never knew that they would witness something unbelievable and amazing in the field of media. Social media was something which was totally unheard of a decade ago. It was the age, at least in India, when still advertisements were printed into pamphlets, published in newspapers, magazines etc. The idea of using the web media for advertisements was still untapped. It was the age when the Web access was still a dream for a common man. But today, fortunately the facts speak a different story. It marks the Information era where the information bubble is expanding at an amazing pace.

Let us first understand the term Social Media, the media which every marketer in this world wants to become a master in. Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g., the vast majority of video on YouTube is published by non-YouTube employees).

Now the Social media marketing is a term that describes use of social networks, online communities, blogs or any other online collaborative media for marketing, sales, public relations and customer relations. Common social media marketing tools include Orkut, Facebook, Linkedin, Twitter, Wikipedia, Youtube, and Flickr to name some. There are many of them but these are some which have dominated the information media today.

          Today networking is a buzz activity among the age group of 18-45 all over the world. It has been studied that a person in the age group of 18-45 spends on an average of 110 minutes accessing the networking sites or generally speaking the Web. Today, in India 21 million people have access to the Internet and the figure is growing at a rapid pace. For business people, social media marketing is powerful strategy, which will get those links, attention, and massive amounts of traffic. The amount of people who register themselves on networking sites is increasing exponentially. So advertising in such sites will get the marketers the traffic which is almost impossible by any other means. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Social media marketing is sometimes referred to as Viral marketing. It spreads like a typical viral borne disease.

For those who don’t understand or see the value of social media websites, let’s take a look at the benefits of creating viral content and effectively promoting them through social media channels. Speaking of the traffic there are 2 types.

Primary – Primary traffic is the large amount of visitors who come directly from social media websites

Secondary – Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.

Here are some reasons why you should consider using social media:

  1. It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.


  1. It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.


  1. Its low-cost/high returns. If done on your own, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.


  1. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines


So How Does Social Media Help Marketers Make Money?

It doesn’t. At least not directly. Every site or business that wants to expand and become profitable, needs a core group of supporters who will be willing to make purchases or recommend the site to others. Your site needs to perpetuate itself.

The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

Whatever we discussed so far is only the tip of an iceberg. Social media marketing has emerged as a profitable tool for companies and brands all over the world. Novices like me can only end up being awe struck and impressed with the process.


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